Strategies Employed by Undergraduate Students at the University of Nairobi to Maintain Psychological Well-being Amid Excessive Social Media Use

Abstract

This study examines coping strategies employed by University of Nairobi students to maintain psychological well-being amidst excessive social media use. Social media's pervasive role has prompted students to mitigate its adverse mental health effects. The study used a mixed-methods design, targeting 1,200 undergraduates. A stratified random sample consisting of 300 students was chosen using Cochran's (1977) formula, and 20 students were purposively chosen for two focus group discussions (FGDs). Data were collected via structured questionnaires with closed-ended and Likert scale questions and FGDs to explore lived experiences. Quantitative data were examined utilising SPSS to perform descriptive statistics, while qualitative data underwent thematic analysis. Findings reveal that students use digital detoxification, time management, and offline activities to regulate social media use. Setting app limits, taking breaks, and disabling notifications reduces distractions. Mindfulness, exercise, and hobbies counter stress and anxiety from prolonged online engagement. Peer, family, and counselling support aid those with social media dependency. Curating online environments by unfollowing negative content and joining supportive communities improves mental health. However, some struggle with self-regulation due to social media's addictive nature. The study emphasises institutional support for digital literacy and mental health education to promote responsible social media use. Universities can empower students to balance digital lifestyles, reducing psychological burdens while maximising benefits.