The influence of social media use on body dysmorphia among young adults in private universities in Nairobi, Kenya

Abstract

The purpose of this study was to investigate the influence of social media use on body dysmorphia among young adults in private universities in Nairobi, Kenya. This study used a descriptive design with 23 registered private universities in Nairobi County as the target population. Simple random sampling selected 359 students. Data was analysed using SPSS Version 27, employing descriptive statistics (frequencies, means, standard deviations) and inferential methods, including Pearson’s correlation coefficient and regression. Both quantitative and qualitative data were collected via questionnaires, with qualitative data analysed thematically and presented in tables. Out of 359 questionnaires, 300 were completed (83.6% response rate), meeting Kothari’s (2014) 70 per cent threshold for reliable analysis. The results revealed a positive and significant relationship between youths' use of social media and their body dysmorphia in Kenyan private universities. The study concluded that social media use contributes to body dysmorphia in young adults. Frequent use fosters appearance comparisons, lowered confidence, and pressure to alter looks. Exposure to idealised images increases dissatisfaction. Responsible use, however, can provide benefits like marketing opportunities and informed perspectives. The study recommends that universities raise awareness of social media's impact on body image, promote critical thinking about filtered content, and provide counselling for body dysmorphia. It suggests regulating edited content, adding media literacy programs, and launching awareness campaigns. Further research should explore social media's effects on behaviour, self-denial, and loneliness in students.