Kipsang, Samwel, et al. “Framing Strategies in Raila Odinga and William Ruto’s 2022 Campaign Speeches’ Multimodal Message Frames”. Editon Consortium Journal of Media and Communication Studies, vol. 7, no. 1, Nov. 2026, pp. 128-39, https://doi.org/10.51317/e96a2957.