Analysing the Scope of Coverage in the Daily Nation as Kenya's Leading Mainstream Newspaper

Abstract

The purpose of this study was to analyse the scope of coverage in Kenya's Daily Nation, focusing on the extent to which it addresses grassroots issues affecting ordinary citizens. Despite its national prominence, the newspaper is perceived to prioritise elite and political stories over those of the common mwananchi. The study employed a qualitative approach, using content analysis and semi-structured interviews, supplemented by quantitative analysis for percentages. Conducted in Nairobi City, it purposively sampled 20 respondents (10 readers, 10 non-readers) to assess coverage and audience perceptions. Data were examined through open, axial, and selective coding guided by Political-Economic Theory. Findings revealed a clear bias toward stories involving politicians, elites, and diplomacy, which dominated prominent pages. Grassroots issues, such as local businesses and community challenges, were marginalised, often appearing as brief mentions or on inside pages. Editorial decisions were found to be driven by economic motives, favouring sensational stories to boost sales. The study concludes that the Daily Nation significantly underrepresents grassroots issues, leaving a gap in coverage of ordinary citizens’ concerns in Nairobi. It recommends that mainstream newspapers dedicate more space to grassroots stories and that investors consider establishing local newspapers focused on community issues. These findings highlight the need for inclusive journalism and provide a basis for further research into the viability of community newspapers in Nairobi and beyond, fostering more equitable media representation.