Assessing Media Ethics in Selected Morning Radio Shows in Kenya

Abstract

This study examines ethical challenges faced by journalists in Kenyan morning radio programs, focusing on 'Patanisho Show' on Radio Jambo, 'Kesi Mashinani' on Radio Maisha, and 'Hali Ilivyo' on Milele FM. Guided by social responsibility theory, this study employed a qualitative research design that included content analysis of programs on YouTube and in-depth interviews with key informants. Purposive sampling was used in program selection for content analysis, while participants in interviews were selected using snowball sampling. The interviewees comprised radio presenters, media ethics scholars, the Media Council of Kenya and regular listeners of selected shows. Findings addressed themes of accuracy, objectivity, fairness, and respect for privacy. Findings showed that Radio Jambo's "Patanisho" had the highest rate of accuracy issues among presenters (32%). In the principle of objectivity, Milele FM “Hali ilivyo" recorded the highest number of breaches, with 23 instances (47%). Fairness was moderately observed across all programs. Privacy issues were identified with the Patanisho program exhibiting the highest number of privacy breaches (30%). Major factors influencing the application of media ethics among radio presenters were training in ethical standards and awareness of editorial policies, pressure of the audience, their expectations and level of engagement, and competitive pressure in the market and commercial obligations. Findings highlight that while some progress has been made, significant work remains to be done to ensure consistent adherence to ethical standards across all media platforms. Study recommends control of external factors and the need for media houses to establish independent editorial oversight committees to enhance adherence to internal editorial guidelines and uphold ethical journalism.