MWANGI, Timothy; MAINA, Esther; MWAI, Wangari. STRATEGIC ROLE OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) POLICIES IN ENHANCING COMPETITIVE ADVANTAGE IN PRIVATE UNIVERSITIES IN KENYA. Editon Consortium Journal of Business and Management Studies, [S. l.], v. 7, n. 1, p. 78–92, 2025. DOI: 10.51317/ecjbms.v7i1.637. Disponível em: https://editoncpublishing.org/ecpj/index.php/ECJBMS/article/view/637. Acesso em: 24 jun. 2026.