Mwangi, T. et al. 2025. STRATEGIC ROLE OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) POLICIES IN ENHANCING COMPETITIVE ADVANTAGE IN PRIVATE UNIVERSITIES IN KENYA. Editon Consortium Journal of Business and Management Studies. 7, 1 (Oct. 2025), 78–92. DOI:https://doi.org/10.51317/ecjbms.v7i1.637.