Editon Consortium Journal of Literature and Linguistic Studies 2023-09-22T07:51:21+00:00 Editon Consortium Publishing Open Journal Systems <p><a href=""><strong>Editon Consortium Journal of Literature and Linguistic Studies (ISSN 2663-9297)</strong></a> is a Monthly, double-blind peer reviewed, open access, Journal published online. The Journal publishes original scholarly research (empirical and theoretical), in form of case studies, reviews and analyses in literature, languages and linguistic studies.</p> Analysis of the incongruities in the ironical expressions in Kansiime’s jokes 2023-08-07T11:58:08+00:00 Christine Namayi Monica Onyancha <p>The objective of this study was to analyse the incongruities in the ironical expressions incongruities in her jokes. The interpretation of Kansiime’s jokes was done as an expansion in Kansiime’s jokes. This study was a pragmatic approach to the study of comedy. It looked at how one Ugandan comedian, Anne Kansiime, uses irony to create of the applicability of Relevance Theory in the interpretation of texts. In assessing Kansiime's sketches, an insight was drawn into how hearers can interpret texts to perceive them as humorous. Having adopted the relevance theoretical framework, which tries to give an account of how hearers interpret texts during verbal communication, it necessitated that we define the place of the hearer and, at the same time that of the speaker since the comedian endeavours to judge their minds. For a successful interpretation of a text during a given discourse, the hearer must be able to judge the intentions of the speaker, while the speaker must also be able to give sound context for the interpretation process. For this reason, this study alludes to these concepts by looking at how the speaker, who in this case is the humorist, is able to judge the minds of her audience and subsequently judge what the audience will attend to as relevant during a given discourse.</p> 2023-08-07T00:00:00+00:00 Copyright (c) 2023 Strategies used by youth presenters in local entertainment programmes to create identities in Kenyan media 2023-09-22T07:51:21+00:00 Karen Nelima Nyongesa Phyllis Bartoo Josephine Khaemba <p>The study sought to establish how youth presenters on local entertainment programmes in Kenyan media use language to create identities among themselves and their viewers. While media personalities carry on their social interactions, the viewers and listeners are using the media as an active component of the construction of their own interactions and identities. The study set out to establish how the youth presenters on local entertainment programmes use language to create identities among their viewers and listeners and to highlight the type of content the youth presenters present on selected youth programmes. Using observation and recording as the main tools of data collection, a corpus of four programmes (two radio programmes and two TV programmes) were purposively sampled, observed by the researcher, transcribed, coded, and then thematically analysed. Guided by Wodak's Discourse Historical Approach and Myers-Scotton’s Matrix Language Frame theory that provided the framework for analysis, the study adopted a descriptive research design. The research design provided insights into the characteristics of youth language that indicated identity creation in the programmes under study. The findings of this study revealed that some of the features of youth language that are used to create identity are code-mixing, code-switching, Shembeteng, slang, borrowing, Sheng and short forms, which are also the hallmarks of youth language. The findings of the study contribute to new knowledge in terms of language evolution among the youth.</p> 2023-09-22T00:00:00+00:00 Copyright (c) 2023